​When Tahoe Aleworx came to us with the vision for The Alpine, it wasn’t just about putting gear in a room — it was about building something that would work for them. Something that would scale with their programming, flex with their staffing, and feel as intuitive for their team as it did professional for the artists walking in the door.

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From the very beginning, the relationship was collaborative. We didn’t arrive with a one-size-fits-all blueprint — we asked questions. We toured the space. We listened. And then we started designing a system that balanced technical ambition with real-world usability.

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They wanted the room to feel show-ready, but they didn’t want to need a tech crew just to run Thursday Night Football. So we gave them simplified control where they needed it, and full production capability where it mattered. Every cable, every patch, every lighting cue was planned with intention — and with an eye toward keeping the venue’s identity intact.

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But it didn’t stop there.

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Since the system went live, our team has continued to support The Alpine in whatever way they need — whether that’s honoring pre-planned labor agreements for larger events, or offering on-call system health checks when outside engineers come through. We’ve even stepped in to help them vet gear and crew when they’re working with new technical partners. Because we’re not just protecting our install — we’re invested in their success.

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At Starsound, we don’t gatekeep knowledge. We don’t nickel-and-dime clients for every cable reroute or signal flow question. We build systems so that people can use them — and we stand behind that promise. That’s what makes it work. That’s what keeps the Alpine running smoothly, show after show.