
The Partnership
There’s nothing small about working with Caesars Entertainment. When they activate downtown Reno for their seasonal festivals, they don’t just throw a street party — they reimagine the city block by block. At Starsound, we’ve been proud to partner with Caesars to help bring that vision to life through full-service production for The Row’s marquee festival series: Brews & Blues in June, Wing Fest in July, the Great Italian Festival in October, and now Latin Fest in September, their most recent addition.
Each of these events brings thousands to the heart of Reno, transforming Virginia Street into a living, pulsing venue surrounded by casinos, restaurants, and history. Our role has been to ensure that each festival not only runs flawlessly — but feels unforgettable. From the low-end thump of a headliner set to the flicker of intelligent light across the faces in the crowd, we help shape these moments from the ground up.
Year-by-Year Evolution
Building the Foundation
We began by designing cohesive production packages that would scale across multiple festivals and venues. These weren’t single-stage gigs — they were multi-day, city-integrated events that required precision, adaptability, and a deep understanding of how people move through a space. From audio containment and zoning strategies, to quick-turn mobile stage deployments, we created repeatable systems that could flex with each event’s identity.
Brews, Wings, Pasta, and Culture
As the festival series grew, so did the vision. We supported The Row as they expanded from two to four annual events, each with a distinct flavor — and each requiring its own creative approach. We leaned into the party energy of Brews & Blues, engineered the perfect sonic punch for Wing Fest’s high-traffic weekends, gave Italian Fest the warmth and familiarity of a heritage celebration, and for Latin Fest, we built a high-energy environment designed for music, dance, and community.
Projection on the Ball
One of our most exciting creative moments came in 2022, when we proposed a bold idea for Wing Fest: what if the energy from the stage didn’t stop at street level? Working closely with Caesars, we executed a live video projection onto the iconic dome at the Silver Legacy, taking our video feed from the main stage and beaming it onto the skyline for all of Reno to see. It was the kind of moment that turned heads — even for people blocks away — and added a visual signature to the festival that’s still talked about today.
Creative + Technical Highlights
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Custom-designed production packages for four distinct events
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Full-service audio, lighting, staging, and video support for each festival
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Multi-stage integration across The Row’s casino properties and downtown footprint
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Live video wall content + IMAG for headliners
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Advanced planning and crew efficiency across seasonal schedules
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Creative development and execution of Silver Legacy Ball projection
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Bilingual production support for Latin Fest's culturally diverse lineup
Client Collaboration
The success of The Row’s festival calendar is built on collaboration at scale. We work directly with Caesars’ property teams across Silver Legacy, Eldorado, and Circus Circus to create unified production plans that balance big-impact visuals with operational efficiency. Every stage, lighting rig, and line array is placed with intention. Every transition — from one weekend to the next — is mapped out with speed and precision. Our team operates as an extension of theirs, with shared goals and shared pride in what we create together.
Gear + Services Provided
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Audio: Full-range PA, multi-zone coverage, wireless RF systems
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Lighting: Custom rigs per event, intelligent lighting for main stages and ambient zones
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Video: LED walls, live camera operation, and custom content delivery
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Staging: Mobile stage deployment + rigging across multiple properties
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Projection: 40K lumen live feed projection on Silver Legacy Ball
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Crew: FOH, Monitors, LDs, Video Directors, RF Techs
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Artist-ready backline services in partnership with Rocket Sound
The Impact
The Row’s festival series doesn’t just draw crowds — it defines Reno’s event rhythm from June through October. Starsound’s partnership has been instrumental in helping Caesars turn these weekends into signature experiences that blend hospitality, music, and spectacle. As we continue to evolve each event — adding bigger stages, smarter tech, and more immersive moments — we’re not just powering festivals. We’re building a season-long legacy in the heart of the city.
"Starsound brings consistency, creativity, and scale to our event calendar — we trust them implicitly.”
— Caesars Entertainment Events Team
Gallery: The Row Festivals
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Wing Fest dome projection shots
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Latin Fest crowd & performance highlights
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Day-to-night transitions across multi-block setups
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Behind-the-scenes footage of stage builds, crew in action